As you might have guessed, the name Dayenite, is the words day and night put together, to make it sound like day’n’night.
The thinking behind this name was that my apps should be useful day and night, i.e. one you would use for both day and night tasks – e.g. a calendar or a watch face. Another thought was that I was working day and night, learning how to create apps for Android and iOS, and setting up this site.
It’s been two years since I created Dayenite, and I thought the site/brand needed a new logo and a cleaner icon.
The new logo
I wanted the logo to depict the concept of day and night, and opted for a version where the bottom of the letters were cut off – except the ‘y’ character, which would look like a ‘v’ if cut. Leaving the ‘y’ uncut also assures the viewer that the cutoff isn’t a rendering error.
Because of the cut, the logo somewhat resembles a sunrise or sunset, i.e. the change of day and night.
The first part ‘Day’ is rendered in a bold font weight, which catches the eyes, and in turn helps the viewer figure out how to pronounce the name. Lastly I even incorporated the new icon as the dot over the ‘i’ as an attractive logo detail.
I kept the font family from the previous logo – Open Sans.
The new icon
The old icon did incorporate the day and night theme, by resembling a sun and a moon, but it just didn’t look as clean as I would’ve liked it to. So with the new icon I abstracted the sun and moon idea even further.
I ended up with two semicircles, one with a fill and one with a stroke. The stroke width – and the gap between the semicircles – was sized to still be visible when the icon is scaled to 16 pixels. Also, the stroked semicircle resembles a ‘D’ (for Dayenite).
Instead of the boring grayscale color scheme, the site’s accent color was used. The color was blended in a gradient with a slightly lighter color, and shadows were added.
The icon was proportioned using a standard layout grid (containing the golden ratio). This grid is recommended best practice for iOS app icons.